Brand Identity Design for Small Business
What Is Brand Identity?
Tan & Fam Inc. creates brand identities—logos, color systems, typography, and brand guidelines—for small businesses in Toronto, the Greater Toronto Area, and across Canada. Brand identity is the visual and verbal system that represents your business everywhere it appears. A strong brand identity makes your business look professional, builds recognition, and helps customers trust you. It's not just a logo; it's a complete system that works across your website, social media, business cards, and everything else.
Is this for you?
- Your business looks different on every platform—inconsistent logos, colors, or fonts
- You're launching a new business and need a professional visual identity from day one
- Your current branding looks dated or doesn't represent your business accurately
- You want to look as professional as your competitors (or better)
What you get
Every brand identity project includes a complete system you can use across all your marketing materials.
- Logo design—primary logo, variations, and usage guidelines
- Color system—primary and secondary colors with exact specifications
- Typography—font selections for headings, body text, and special use
- Brand guidelines document—rules for how to use your brand consistently
- Templates—social media, email signature, and business card templates
- File package—all logo files in formats you need (SVG, PNG, PDF, etc.)
How it works
- 1
Discovery
I learn about your business, audience, competitors, and goals. We talk through what you want your brand to communicate.
- 2
Design
I present concepts, refine based on your feedback, and develop the complete identity system.
- 3
Deliver
You receive all brand files, guidelines, and templates—ready to use everywhere.
Questions
Want to talk it through?
Tell me about your business and what you're trying to do. I'll tell you honestly whether I can help, and where I'd start.
Book a free 30-min callNo pitch, no commitment.