Digital Strategy for Small Business
What Is Digital Strategy?
Tan & Fam Inc. is a Toronto-based digital consultant that helps small businesses and new entrepreneurs build a clear digital strategy: a prioritized plan for how your business will use websites, marketing, and technology to reach customers and grow. It covers which channels matter for your business, what to prioritize, and how to measure whether it's working. A good digital strategy saves you from wasting time and money on things that don't move the needle.
Is this for you?
- You have a business but no clear plan for your online presence
- You've spent money on marketing that didn't deliver results
- You're not sure whether to invest in a website, SEO, social media, or ads
- You want someone to help you think through your options, not just sell you services
What you get
Every digital strategy engagement includes a written plan you can act on immediately.
- Competitive analysis—what your competitors are doing online and where the gaps are
- Channel prioritization—which platforms and tactics will actually work for your business
- Action plan with milestones—a step-by-step roadmap you can follow or hand off
- Budget recommendations—where to spend and where to save
- Measurement framework—how you'll know it's working
How it works
- 1
Discovery
I learn about your business, goals, customers, and current digital presence.
- 2
Analysis
I research your market, competitors, and opportunities. I identify what will have the most impact.
- 3
Delivery
You get a clear, written strategy with priorities, timelines, and next steps you can act on right away.
Questions
Want to talk it through?
Tell me about your business and what you're trying to do. I'll tell you honestly whether I can help, and where I'd start.
Book a free 30-min callNo pitch, no commitment.