Lucas Elite Dental
A Lucas, TX dental practice was running on a site it didn't control. I rebuilt it from the ground up and handed every account back to the people who own the business.
Web Design & Development, SEO, Booking & Admin Systems, Digital Strategy. Ongoing since 2026. lucaselitedental.com(opens in a new tab)
“Tan didn't just redesign our website, he took over our entire digital operation from an agency that had let things slip for years, and rebuilt it from the ground up. We finally have a system that actually works for the practice, not just one that looks good.”
The client
Lucas Elite Dental is a family and cosmetic dental practice in Lucas, Texas, led by Dr. Uzma Hajiyani, DDS, serving patients across Lucas, McKinney, Allen, Fairview, Parker, and Princeton. The practice built its reputation on the kind of patient experience that gets people talking — recognized among D Magazine's Best Dentists — but its digital presence hadn't kept pace with the practice behind it.
The problem
Lucas Elite Dental's original website was built and hosted by a previous marketing agency — the practice didn't hold the keys to its own analytics, tag manager, or hosting. Pages sat unindexed, nobody was submitting sitemaps to Search Console, and the ad accounts the practice was paying for were running campaigns it couldn't see into. This wasn't a design problem. It was an ownership problem — fixing it meant rebuilding the entire digital operation on infrastructure the practice actually controlled, not applying a new coat of paint to someone else's system.
What I built
- Full Custom Rebuild
- A ground-up rebuild on Next.js, deployed on Vercel and backed by Supabase — replacing the inherited WordPress install while carrying the practice's brand, logo, and visual identity over intact, so patients saw continuity, not a relaunch.
- Complete Ownership Transition
- Analytics, tag manager, ad accounts, and hosting all moved out of agency hands and into accounts the practice owns outright. Lucas Elite Dental now controls every system its marketing runs on.
- Booking & Admin Platform
- A real admin dashboard, not just a marketing site — booking data flows through the same system as lead capture and conversion tracking, so every new patient booking is tied back to the channel that produced it.
- SEO Recovery
- Sitemap submission, indexing cleanup, and on-page fixes brought pages that had been invisible to Google back into the index, with local search visibility improving as a result.
- Multi-Channel Patient Acquisition
- A layered acquisition system spanning Google, Meta, and Google Business Profile — each channel tracked individually, so the practice can see what's actually bringing in patients, not just what's spending budget.
The result
Lucas Elite Dental now owns its entire digital operation, top to bottom — website, analytics, ad accounts, and hosting all live in accounts the practice controls. What used to be a marketing site is now a real admin and booking platform, with SEO recovery work already showing up in improved local search visibility.
Want something like this for your business?
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