Plus Materials
A 25-year-old B2B trading company needed a digital presence that matched their offline credibility — website, SEO foundations, LinkedIn content, and an ongoing partnership.
Web Design, SEO, LinkedIn Content, Digital Strategy. Ongoing since 2023. plusmaterials.com(opens in a new tab)
“Tan & Fam Inc. redesigned our website with a more professional, modern look while strengthening our search engine optimization to improve visibility. They also added a comprehensive product catalogue and implemented a seamless inquiry form, making it easier for customers to explore our offerings and for new partners to get in touch.”
The client
Plus Materials is a B2B trading company specializing in the export and distribution of off-grade fibers and polymers — paper, plastics, aluminum foil. They've been in business for over 25 years. Their buyers and partners are businesses, not consumers. First impressions in this industry are made before a phone call ever happens.
The problem
When Plus Materials came to Tan & Fam, their website didn't reflect who they were. A company with 25 years of industry experience and an international client base was being represented online by an outdated site that looked the part of a small operation going through the motions. For a B2B company, that gap matters — a prospective buyer will check your site before they pick up the phone. There was no SEO foundation. No content strategy. No LinkedIn presence to speak of. The digital footprint didn't match the business behind it.
What I built
- New Website
- A clean, professional site built to reflect the actual scale and credibility of the business. The goal wasn't to win design awards — it was to make sure a buyer landing on the site felt confident about who they were dealing with.
- SEO Foundations
- Built out the site's structure with search in mind from the start — page architecture, meta structure, FAQ content for long-tail visibility, and a topical authority strategy designed to position Plus Materials as a credible source in their niche over time.
- LinkedIn Content
- Established a LinkedIn presence with regular posts — company milestones, industry content, and campaign moments like their 25th anniversary. Content created using a combination of Canva and AI-assisted copywriting, with Tan handling strategy and execution.
- Ongoing Digital Partnership
- This isn't a project that ended at launch. We've kept working together on content, SEO refinements, catalog UX improvements, and early automation work for their marketing operations.
The result
A B2B company that now shows up online the way it operates offline — professionally, credibly, and with 25 years of experience visible at a glance. The new site is the foundation for ongoing SEO and content work that builds over time.
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