The Challenge
Plus Recycling Network is a B2B industrial recycling company specializing in recycled plastics. Their customers are manufacturers and industrial buyers who deal in material by grade.
They had a dated website that didn't reflect seven distinct service lines, a complex product catalog, and a growing customer base. There was no email marketing infrastructure.
What We Built
- New website — Full build from scratch: homepage, services, product catalog, about, contact, and legal pages.
- Product catalog — Organized by plastic grade (PE, PET, PVC, HDPE, PP, PS/ABS) with filter functionality.
- Seven service landing pages — Built for buyers searching specific services.
- Email marketing setup — MailChimp integration with buyer/seller segmentation.
- Legal & compliance pages — Terms, Privacy Policy, and Cookies Policy.
The Result
PRN went from a dated placeholder to a credible, navigable digital presence with a working catalog, segmented email infrastructure, and service-specific landing pages ready for SEO.