Web Development · SEO & AEO · AI · Automation
Tickets4Fans
The Client
Tickets4Fans (tickets4fans.ca) is a fan-to-fan marketplace for Toronto sports tickets — Raptors, Blue Jays, Toronto FC, and the WNBA's Toronto Tempo — built and operated by Tan & Fam Inc. Tickets come from local season-seat holders, not resellers, with no hidden fees. Unlike our client projects, this one is ours end to end: the product decisions, the engineering, the marketing, and the ongoing operations. It's the most honest case study we can show — everything we recommend to clients, we run here first.
The Problem
Buying Toronto sports tickets usually means fee-heavy resale sites and no easy way to trust the person on the other end. Season-seat holders, meanwhile, lack a simple, local place to pass on games they can't attend. Tickets4Fans had to solve both sides at once: earn buyer trust, give sellers a frictionless outlet, and get discovered — in search AND in AI answer engines — all with real money and our own reputation on the line.
What We Built
A trust-first fan-to-fan marketplace
Team hubs for the Raptors, Blue Jays, Toronto FC, and Toronto Tempo, with schedules, game pages, and listings from local season-seat holders. No hidden fees; buyers reach sellers directly. Built on React + TypeScript and Supabase (Postgres, Auth, Storage) with 50+ edge functions, on Vercel + Cloudflare.
Last-Minute Deals — a subscription automation engine
A $5/month email product that sends subscribers last-minute Toronto ticket deals. Runs on an n8n-scheduled daily pipeline with morning/evening tiers, HMAC-signed one-click seller confirmations ("still available / update price / sold"), Stripe billing, and game-id dedup so no deal is ever sent twice.
AI + SEO/AEO, applied to our own property
An autonomous "Concierge" agent (Anthropic Claude) drafts full deal-campaign emails for review; OpenAI generates game recaps. Bot-aware Open Graph middleware, structured data, llms.txt, and automated sitemaps make the site legible to both search engines and AI crawlers — the same AEO work we sell.
Lifecycle growth & email
Resend + Mailchimp power seller drip onboarding, buyer/seller lifecycle emails, newsletter and campaign automation, and multi-stage listing reminders — with consent-aware GA4 + Meta Pixel analytics under Consent Mode v2.
The Result
A live, operating marketplace owned by Tan & Fam Inc. that doubles as a working demonstration of our web development, automation, AI, and SEO/AEO capabilities. When we tell a client how we'd build and grow their product, this is the site we point to.
Ready to build something like this?
Tell us about your business and what you're trying to accomplish. We'll let you know how we can help.
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